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The Southeast Asia eCommerce Anti-Counterfeiting Working Group (SeCA Working Group)

The SeCA Working Group comprises various intellectual property rights (IPR) owners, IPR owners groups and platforms with eCommerce features. As eCommerce continues to experience rapid growth and acceptance by businesses and consumers, it is important that the avenues available for IPR owners to combat IPR-infringing activities via eCommerce, especially counterfeit trade, are easily within reach.




In order to support IPR protection and promote consumer safety in the eCommerce sphere, the SeCA Working Group strives to create a consolidated online directory to the respective IPR protection policies, programmes and tools available on all participating platforms for IPR owners to manage and deter IPR-infringing activities on the participating platforms.




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With this evolving directory, the SeCA Working Group aims to establish a strong basis for the development of unified best practices and voluntary standards for IPR protection across the eCommerce industry, and provide an accessible repository to educate the public on IPR protection matters on all participating platforms.

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Declaration of Participating IPR Owners and Participating IPR Owners Groups

“To support the Participating Platforms in their IPR protection efforts and protect consumer safety in the eCommerce environment, the Participating IPR Owners and Participating IPR Owners Groups commit to collaborating with all relevant stakeholders to address rapidly evolving issues of counterfeit trade via eCommerce in Southeast Asia.”

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Declaration of Participating Platforms

“To support the Participating IPR Owners and Participating IPR Owners Groups in their IPR protection efforts and protect consumer safety in the eCommerce environment, the Participating Platforms commit to collaborating with all relevant stakeholders to address rapidly evolving issues of counterfeit trade via eCommerce in Southeast Asia.”

Participating Platforms

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Participating IPR Owners

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Participating IPR Owners Groups


Workgroup Coordinator